Marcy Urken, Principal of Marketing Monitor, has 20 years experience in customer-centred industries, including positions as a Store Opening Supervisor for a major department store, Hospitality and Tourism Manager for a North Queensland RTO and public relations. She has been around long enough to implement Voc Ed and social reforms and learn from them. Coming from a service industry background in for-profit and not-for-profit enterprises partnered with a BBA(Marketing) and augmented with substantial experience in youth development, VET in schools, instructional design and adult education, she has the ability to "connect" with people, pinpointing their motivation to learn and to achieve success. Her consulting and training activities are results driven, with over 550 clients now achieving their personal and organizational goals and objectives.

Presently her home is in the Cairns’ Highland’s town of Ravenshoe where she is an active community leader, holding executive positions with the Chamber of Commerce, Business Women’s Network and local visitor centre. To recognise her contribution to the Tablelands’ district, Marcy was selected as one of 20 Australians to participate in a Building Community Leadership project in 2003.

Her philosophy centres on helping clients learn to do what they need to do, rather than doing it for them (although there are times when things need to be accomplished and Marcy can make things happen with the best of them). Through her example and leadership, Ms Urken identifies a vision, communicates that vision to the people on the team, helps each person understand their place in that vision, and then facilitates the process so that everyone can participate in the success and earn a sense of accomplishment. What results is a true team effort, with ownership of the actions and results.

The great diversity of projects, organisations and situations she has dealt with have increased her ability to serve her clients and help them get what they want from their investment, whether in terms of business growth, community development, staff improvement, strategic planning, project management, customer relationship marketing management – or just turning around a business activity that’s in deep trouble.